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History of
DeKalb Feeds, Inc.
In
1948, the commercial cattle feeding
industry was just becoming established.
Marketing and selling commercial feed
was a challenge as most feeders used
straight ingredients. The old "Trinity
Mixture" of one third each of salt,
bone meal, and calcium was the standard.
Corn and cob meals were basic grain
sources, along with corn silage mixed
with hay. The main protein source was
usually oil meals with a pound of molasses
feed and mineral added. These would
be dumped on top of the load of feed,
then mixed as well as they could be
before the mixture was fed to the cattle.
Herman Cortelyou, an innovative feed
distributor from Mendota, IL realized that
by combining certain by-products to
increase the nutritional value of the
feed, he could offer customers a better
product at a lower price, and decided
to start a business that would do just
that.
After much consideration, Herman decided
to locate his company in DeKalb, IL.
Several factors went into this decision.
DeKalb was on a railroad siding, which
was important because most of the ingredient
material was moved by rail at the time.
The Chicago Stockyards was the major
midwest livestock market at the time
and a lot of cattle were trucked in
from Western Illinois and Eastern Iowa
to the market. As DeKalb had access
to a major east-west highway, trucks
would be able to pick up feed on return
trips from the Chicago stockyards. Herman
also had a beginning client base, based
on his past customers. Once DeKalb was
chosen, Herman purchased the old railroad
warehouse, added a mill to the building,
and named the business the DeKalb Molasses
Feed Company.
The first feed produced by DeKalb Feeds
was the 20% Cattle Lass pellets, which
had a 50% molasses equivalent content.
This process was achieved by adding
pure sugar to the feed. It was sold
in 100 lb. burlap sacks. So much sugar
was used that several times the Revenue
People stopped by as they thought DeKalb
Feeds was running a still! Herman would
go out and sell feed during the day
and then go back to the mill and help
manufacture the feed at night. Many
deliveries were also made out of the
trunk and back seat of his car.
Grass silage was a new idea in the late
1940’s and DeKalb developed a
silo pellet with a 200-pound addition
to the ton of silage. This provided
energy to support proper fermentation,
and the product proved to be a major
seller. Trucks would line up for blocks
to pick up the product!
The third product that helped establish
DeKalb as a leader in cattle feed was
the 30% Ruffage Buster, which was used
to feed with silage. It was one of the
first feeds to use urea, which resulted
in a real price advantage. It really
helped get DeKalb Feeds started as a
leader in cattle feeds.
In 1952 a second DeKalb Molasses Feed
Company plant was established in Rock
Falls to help growth in western Illinois
and eastern Iowa. R.M. (Robbie) Robinson,
a commodities trader from Chicago, joined
the company as a partner and oversaw
the operations at this location.
At this time, distribution of the manufactured
product was a large part of the cost
charged to the customer. Since the majority
of feed sales were a bagged product,
emphasis was placed on customers picking
up their own feed. Producers realized
the savings by purchasing the product
in bulk. Since a major goal of DeKalb
Feeds has been, and will continue to
be, that of providing the most solid
nutrition and livestock management techniques
for the producer dollar, a decision
was made to acquire a combination bulk/bagged
delivery unit. Today, the total of delivery
units numbers 13. Even to this day,
DeKalb Feeds does not own semi-trailers
to haul purchased ingredients to the
production unit. Instead, contract carriers
such as Meador Trucking, Inc. of Chadwick,
IL, which has been the company's major
carrier for 28 years, are utilized to
fulfill major ingredient needs. Other
contract carriers provide delivery on
specialty and lower volume ingredients.
In 1957 the DeKalb Molasses Feed Company
plant in DeKalb, IL, was destroyed by
fire in the most costly blaze the city
of DeKalb had seen in more than three
years. Only outer walls of corrugated
sheet steel remained standing after
the $150,000 blaze. DeKalb firemen saved
the firm’s two warehouses and
office building near the plant. All
production was moved to DeKalb Feed’s
Rock Falls, IL, plant for about 8 months.
By 1958, business had grown enough to
warrant the purchase of a third mill,
located in Brookston, IN. Mel Burkdahl
came into the business as a junior partner
at that location as well as the manager
of the plant.
DeKalb Feeds experienced many changes
during the 1960's, beginning with the
retirement of Herman Cortelyou in 1962.
R.M. (Robbie) Robinson assumed the President's
post, with Mel Jurgens joining as a
junior partner. In 1965, DeKalb Feeds
was purchased by W.R. Grace and Company.
Mel Jurgens left to open a commodities
business in DeKalb, and the Brookston
plant was sold to Mel Barkdahl and other
investors. On the feed front during
the ‘60’s, the concept of
blended supplements, which included
varied protein sources along with minerals
and vitamins, was being developed for
cattle. Percentage rations were introduced
to the market in the belief that the
rations would result in a five percent
advantage if used in conjunction with
the existing system. This technology
was later proven instrumental in the
development of computer and batch mix
programs, which allowed for better record
keeping and feeding programs. It was
also during this period that the first
DeKalb Feeds, Inc. Customer Cattle Meetings
were held and record keeping programs
were initiated.
In 1972, DeKalb Feeds was bought back
from W.R. Grace by a group of stockholders
which included Robbie Robinson, Jim
Dorathy, Ben Heimann, Ralph Griesbach,
Chuck Carroll, Bob Simmons, Jr., Roland
Penney, Chuck Nelson, Jim Kieschnick,
Bob Bennison, and Larry Ginther. The
group purchased the plants in Rock Falls
and DeKalb and elected Robinson President
of DeKalb Feeds, Inc. It was at this
point that the company began utilizing
computer technology, beginning with
linear programming of formulations.
The next step was the implementation
of complete batch ration mixes - a first
in the region. Accounting and financial
reporting programs were also started,
as was a system for using hand-held
programmable calculators.
All of the technological advances have
enabled DeKalb Feeds, Inc., to maintain
a system of documented quality control
and, more significantly, a 30 year performance
cattle database in which many customers
participate. The annual publication
with this information is the DeKalb
Feeds cattle book, a regional guide
used by producers, veterinarians, consultants,
bankers, and others. This cattle book
is one of the largest record bases on
feedlot cattle in the Midwest and proves
that Midwestern feeders can do a good
job of producing beef while remaining
competitive in other areas.
Feed had been marketed in Iowa almost
from the beginning of the business,
but actual production began in 1982
with the purchase of Big Bill's Feed
Mill and additional grain storage property
in Onslow, IA.
1984 saw the retirement of Robbie Robinson.
Ben Heimann as President and Chuck Nelson
as Chairman of the Board assumed new
leadership. A decision was also made
to perpetuate the business from within
by forming an ESOP (Employee Stock Ownership
Plan), which allowed all employees ownership
in the company.
The 1990's brought a decline in livestock
numbers around the metropolitan Chicago
area, and it became evident that in
order for DeKalb Feeds to survive, it
needed to expand their “westward”
operations. Almost simultaneously, the
opportunity to purchase Yoder Feeds
in Frytown, IA arose. Founded in 1934
by Jonas Yoder and his son, Les, Yoder
Feeds grew over the years through innovation
in both product and services. In 1951,
Yoder became the first feed company
in Iowa to deliver bulk feeds to its
customers. The mill presently located
in Frytown was built in 1969, and was
the first pressurized mill in the United
States. Feed was distributed through
a direct-to-the-farm sales organization,
and five company owned distribution
centers were located in Iowa, Minnesota,
and Illinois. Yoder Feeds, Inc. had
other ventures which included Yoder
Hatchery (purchased eggs from area producers
in the 1950's), Yoder Feed-O-Matic (manufactured
and sold stationary electric mills throughout
eastern Iowa in the 1960's and 70's),
Country Lane Foods (formed in 1971 as
an in-line egg production and processing
facility which marketed eggs and food
items to retail grocery stores throughout
a 5 state area), and Calmar Foods (an
egg-breaking operation which was added
in 1987). By the company's 50th anniversary,
Yoder Feeds had diversified into three
major divisions: livestock feed, grain,
and food.
The key to the acquisition was Yoder's
strong position in the eastern Iowa
swine market and the focus on product
quality and customer service a business
philosophy which complimented that of
DeKalb Feeds, Inc. The purchase of the
livestock feed division in Frytown,
finalized in September 1996, doubled
the size of the company and significantly
expanded the market area!
One of the priorities of DeKalb Feeds
over the past 50 years has been that
all DeKalb Feed’s mills are well-maintained
and quality control samples are analyzed
and reviewed in all locations. The laboratory
has been a large part of DeKalb Feeds
service over the years. Customer on
farm feedstuffs are analyzed and used
to formulate rations. The laboratory
was set up in the DeKalb, IL plant and
later moved to Rock Falls. Cornbelt
Feed Testing, a commercial laboratory,
was formed in 1985 for lab service to
anyone not purchasing feed. As the lab
facilities were larger at the Frytown,
IA plant, the lab was moved there in
May of 1997.
The 1990’s saw the initiation
of controlled intake patterns for cattle
known as program feeding - another new
industry standard. This program has
helped to establish improved performance
in cattle and generated much interest
in the industry. The expanded use of
by-products such as gluten feed, mix
27 and mix 30 were also introduced.
In April of 1997 the Onslow plant moved
from its downtown location to the annex
north of Onslow. With increased production
in Iowa, the decision was made to close
the mill in DeKalb and manufacturing
was transferred to Rock Falls in July
1997. Pearcy Grain, in Clare, IL, was
selected to warehouse feed in that area
- which was moved one year later to
Arndt Automotive in Malta, IL, in May
1998.
It is important to note that DeKalb
Feeds has long relied on outside experts
to keep the company on the leading edge
of nutritional knowledge. In the 1950’s,
DeKalb developed a “Life Cycle”
hog feeding program from concepts initiated
by Dr. Damon Catron at Iowa State University.
The main products used in the program
were a high sugar 17% protein Baby Pig
Starter and a 38% Swine Balancer supplement,
which was a main line product for many
years. Dr. Wise Burroughs, also at Iowa
State University, provided the “protein”
research for the cattle industry. In
the 1950’s and 60’s, Dr.
Mac Beeson and Dr. T.W. Perry at Purdue
in the Beef Nutrition department were
leading the way in cattle feeding. More
recently, Dr. Richard Goodrich from
the University of Minnesota and Dr.
Fred Owens of Oklahoma State University
have shared their expertise in the beef
area, while Dr. Tim Staley of Iowa State
has shared his knowledge in swine research.
DeKalb Feeds was quick to change formulas
to take advantage of the newest research
and apply them at the producer level.
DeKalb Feeds was also the pioneer in
the introduction of vitamin A to cattle
feed and the antibiotic Aureomycin to
both cattle and swine products.
With the addition of an in house veterinarian, DeKalb Feeds has added
yet another new dimension in technical
support and service to its customers.
Although marketing and research have
played important roles in the company's
growth and success, “Customer
Service” has always been the main
priority. DeKalb Feeds has always maintained
an aggressive continuing education program
for the field staff, who are capable
of solving the nutritional challenges
of their customers, as well as updating
them on the most current market trends
and products. Drivers strive to deliver
products on time, and management and
administrative staff oversee daily operations.
All efforts are geared toward professional,
conscientious, and courteous service
in an effort to provide you, the customer,
with every ounce of value for your purchase,
for truly:
"Your
Success is Our Concern"
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